Program Marketing & Promotion
Graduate Professional Education works closely with programs to ensure they reach their full potential. GPE bridges academic programs and Baylor-approved marketing agencies to ensure alignment with University brand standards while elevating programs out of the "sea of sameness" of similar programs across the country.
Agency Connections
GPE can connect you with agencies that have already demonstrated success in marketing to potential Baylor students. These agencies already work within our Baylor community and can lighten the load when preparing to bring a new program to market.
Digital Advertising
We can design visually stunning advertisements with our agencies and Baylor Marketing. These ads will be run under the Baylor umbrella and specifically target your preferred prospective students. While running these ads, we will be able to utilize advanced analytics to measure the success of ad campaigns and ensure you are getting the biggest bang for your buck on ad spending.
Marketing Implementation
- Weeks 1-2 | Discovery
- Weeks 3-4 | |Strategy Framework
- Week 5 | Strategy Presentation
- Week 6 | Strategy Alignment
- Weeks 7-13 | Creative Expiration and Presentations (2 Rounds)
- Weeks 14-16 | Campaign Launch
- Weeks 1-2 | Baseline Competitive Search Analysis
- Weeks 3-5 | Data Analysis
- Week 6 | Keyword Presentation & Strategy Alignment
- Week 7 | Initial Meta Implementation
- Weeks 12-13 | Final Meta Implementation
- Weeks 13-14 | Quarterly Keyword Analysis & Presentation
- Weeks 6-7 | Media Planning
- Week 8 | Media Planning Presentation
- Week 15 | Media Flighting and Launch
- Week 16 | Media Monitoring and Tracking & Organic Search Discovery
- Creative Rotations Development, Approval, and Implementation
- Ongoing Learning, Analysis and Optimization
- Monthly Marketing Performance Reporting
- Quarterly Keyword Analysis and Optimization
- Content Calendar and Development
- Organic Social Content and Support