Program Planning & Implementation

Baylor University's Graduate Professional Education (GPE) Market Research team plays a crucial role in enhancing the institution's strategic decision-making processes while supporting growth within academic departments and programs. This dedicated team is responsible for conducting comprehensive market research to identify trends, assess demand, and gather insights into the competitive landscape within the education sector. Leveraging their expertise, the GPE Market Research team employs cutting-edge tools and methodologies to ensure Baylor University remains at the forefront of delivering high-quality and relevant educational programs.

Lightcast

One instrumental tool in the toolbox of Baylor University's GPE Market Research team is Lightcast, a sophisticated platform designed to streamline and optimize market research efforts. Lightcast empowers the team with advanced analytics capabilities including labor market statistics, conferral rates, and market saturation, allowing us to interpret vast datasets efficiently and extract meaningful patterns. The platform's intuitive interface facilitates data visualization, enabling the GPE Market Research team to communicate their findings in a clear and concise manner. By harnessing the power of Lightcast, Baylor University ensures that its decision-makers are equipped with accurate and timely information to make informed choices that align with institutional goals.

The utilization of Lightcast by Baylor University's GPE Market Research team extends beyond data analysis. This platform also serves as a collaborative hub, fostering teamwork and communication among researchers. The real-time collaboration features of Lightcast enable team members to work seamlessly across different projects, contributing their expertise and insights. This collaborative approach not only enhances the efficiency of the research process but also ensures that the GPE Market Research team can adapt swiftly to evolving market dynamics. Baylor University's commitment to leveraging innovative technologies like Lightcast underscores its dedication to providing a forward-thinking and data-driven approach to education in today's rapidly changing landscape.